Piran’s Insight and Optimisation expertise has enabled some of the biggest and most well—known brands to make sense of the vast amount of information they possess, understand what is important, what it reveals, and therefore enable informed decision-making.
In a world of big data, cutting through the noise to reveal the patterns in the information is hard. Piran Partners’ expertise in this field helps turn insight into action, understanding customer behaviours creating new propositions that improve profitability, reduce churn and improve customer satisfaction.
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Profitability Analysis
Do you understand the profitability of your current product propositions? Or how the introduction of a new tariff or product bundle will impact margins?
Piran Partners has the experience and tools to provide meaningful insight into the profitability of your customers and the impact on customer lifetime value.
For BT Mobile, Zain, Gamma Telecom and others we have analysed their structured and un-structured customer data to provide senior management real insight into their businesses. And more importantly provided actionable recommendations for optimising profitability.
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Customer Insight
For telecom service providers, especially MVNOs, understanding the dynamics of your customers is vital.
Prior to launch this can mean understanding your target customer needs, identifying the right channels to market, developing appropriate commission structures and accurately profiling their likely traffic usage. Post launch customer insight helps understand customer satisfaction, or identify issues throughout the customer lifecycle.
Piran Partners experience of helping some of the world’s largest brands, such as Sainsbury’s, launch their mobile services and in-life customer insight for Asda means we can help you understand your customers better and provide value-adding recommendations.
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Proposition Development
Proposition development is an iterative process, but the outcome must be a product and service offering where the service, quality, pricing, branding, customer care, supporting technology and contractual elements are coherent and reinforce one another throughout the customer lifecycle.
Too many propositions are ‘me-to’, do not manage the customer touchpoints and are let down by poor in-life customer experience.
Piran Partners’ proposition wheel framework helps develop compelling propositions focusing on the customer engagement with the service throughout their journey. The framework was developed by the founders of Piran Partners and has been used extensively, and successfully, with clients across many different industries.
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Commercial Benchmarking
What does good look like? Are the costs of core telecommunication services or customer care too high? Our commercial benchmarking process offers an independent audit of current costs and commercial agreements, together with recommendations for securing improvements.
Ensuring that an MVNO’s wholesale costs remain competitive over the agreement’s lifetime, especially in today’s highly competitive and regulatory environments, is crucial. Piran Partners’ expertise in launching new MVNOs with some of the world’s largest mobile operators means we understand wholesale supply-side dynamics intimately.
We regularly undertake commercial audits and develop supplier negotiating strategies on behalf of our clients to drive profitable improvements.
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Market Insight
As competitors’ strategies evolve and new technology impacts business models, making sense of these changes and determining what’s important or not can be difficult.
Piran Partners provides bespoke market and technology insight and recommendations. We aim to craft our reports to our clients’ needs to help answer their strategic challenges.
For example should an existing triple-play media-provider add mobility to their product mix? Would such an approach help defend against aggressive moves by a new entrant in their core TV business?
Or does ownership of LTE spectrum plus an extensive network of broadband and WiFi assets represent a market game changer, with a significantly lower cost base allowing this competitor to change the rules?
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