Piran provides thought leadership in the commercial application of Digital and Mobile Identity services. Our expertise in developing strategy, business case, proposition, and go-to-market is particularly valued by the Mobile, Banking, Retail and Charitable sectors seeking to understand and implement this new and exciting technology. A comprehensive introduction to Digital Identity can be found in our free white paper.
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Business Strategy
A relatively new innovation, Digital Identity is being used in a range of ways such as:
- Placing the consumer in control of their personal data, improving customer engagement and trust
- Providing a better, faster, customer login or registration experience
- Complementing emerging Digital Payments solutions, enriching the experience
- Obtaining permission- granted richer information about the consumer
- Improving process efficiency and automation
- Undertaking KYC (Know Your Customer) checks with lower costs and reduced fraud
- New forms of client engagement, with improved content or advertising relevance
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Strategy
Clients often ask: What is Digital Identity? What is the business benefit?
Digital Identity may be a way to solve a commercial challenge or improve the efficiency of your business. Clients can explore their options: Could you act as an Attribute (personal information) Provider? Should your business even consider becoming a Digital Identity Service Provider?
We can help you to evaluate the opportunity for, or value of, Digital Identity as it relates to your business, understanding such issues as your role in the value chain, the pre-requisites for adopting Digital Identity and the potential implications for your business and customers.
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Business Case
What are the commercial implications for your business? Depending on the strategic approach, our experienced team can provide you with the tools, insight and assumptions needed when modeling the commercial opportunity, working with you to provide a detailed understanding of the potential return on investment.
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Proposition
For organisations choosing to adopt Digital Identity - in whichever role – the customer proposition is critical. What are the customer needs? Can you clearly articulate the customer journey from service features through every aspect of the experience?
Using the Piran “Synthesis” Proposition Model our experts can work with you to create the proposition, from an initial evaluation of requirements through to a gap analysis against capabilities, the business processes involved and the operational implications.
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Implementation
A natural extension from proposition development, our team can assist you to move from “design” into “build”, working with your business on the Go-to-Market stage, targeting customers, opening routes to market, implementing marketing activity, defining and delivering resource against pre-agreed milestones and KPIS. Piran’s ethos is to go beyond PowerPoint into real delivery, working with your business to achieve success and knowledge transfer that will leave your team equipped for long-term success.
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